We’re thrilled to acknowledge that, based on our work with client GroupSense, we won two Gold Bell Awards – the highest honor awarded – at this year’s PR Club ceremony! One of our submissions was also one of four finalists for the Super Bell Award, which is the “Best in Show” award given out to the top-rated submission among all the categories in the program. Unfortunately, we lost that one to a consumer product, but we were the lone nominee from the high-tech space.
You’re probably thinking, what’s a Bell Ringer Award and why is it a big deal? Think of it as the Oscars of PR for New England. These are the premiere awards featuring the best work of PR agencies and companies across the region, so it’s a very competitive and prestigious program.
Specifically, we won two gold awards for the categories: “High-Tech Campaign” and “Response to Breaking News.” And, in our opinion, the High-Tech Campaign is one of the most (if not THE most) competitive given all the concentration of high-tech PR agencies in our region, so we were quite excited about that!
For the High-Tech Campaign submission, we outlined our success positioning Kurtis Minder, the CEO of GroupSense, as a media superstar due to his position as an expert ransomware negotiator and thought leader in the cybersecurity space. As a result, we helped GroupSense obtain more than 200 media placements from January 2021 through March of 2022. Our big breakthrough came from a 5,000+ standalone feature piece about Kurtis in The New Yorker. Based on the reach and interest in the article, it led to many other notable pieces, including articles in The Wall Street Journal, The Financial Times, Fortune, Forbes, and appearances on CNN, BBC, NBC, and many more.
Our “Response to Breaking News” submission focused on how we broke the news to the media that the ransomware group named REvil had shut down. For those who aren’t familiar, REvil is a group that had previously taken responsibility for ransomware attacks affecting up to 1,500 businesses across the globe, including software giant Kaseya and beef supplier JBS, so the group going dark was significant. Based on our pitching efforts, we were able to place articles in both business and trade security media, including The New York Times, Thomson Reuters, The Washington Post, Engadget, CyberScoop, ThreatPost, and CSO.
It was an honor to attend this year’s awards ceremony and we couldn’t be prouder of the work our team was able to achieve over the last year for GroupSense. But, we’re also extremely proud of the work we do for all clients, which is why we’re confident that next year we’ll bring home even more hardware to adorn our office walls!
Written by Meghan Locke