Taking a Long-Term View on Client Partnerships

Written by Doug Broad


We’ve always focused on building long-term partnerships by delivering creative work and impactful results. Of our three initial clients when we started Three Rings in 2017, two are still with us (the third got acquired).

In fact, more than half of our current clients have been clients before and the rest were referred to us by current or former clients. We’ve found that taking the long view and acting like an extension of our clients’ teams enables us to tell important stories in greater detail from multiple angles and across a variety of channels.

LabCentral is a great example.

The premier launchpad for high-potential


life sciences and biotech startups, LabCentral has partnered with Three Rings since early 2019 and is known as #WhereBiotechBegins. With new biotech startups lining up to apply to be residents, LabCentral’s challenge wasn’t “new business,” instead it was telling the story of the unique network of labs and community of scientists and entrepreneurs they’ve built as well as the breakthrough science emerging from its labs that have the potential to impact human health on a global scale.

Over that time we’ve worked with them on local and national media and broadcast stories, blogs, speeches and social posts about the benefits of rapid testing, new COVID-related scientific advances, biotech DE&I programs, announcing plans for its LabCentral 238 bio-manufacturing facility in 2019 as well as the facility’s recent grand opening and a range of others.

Last month, a lot of that work culminated in LabCentral being named the winner of the 2022 Prix Galien USA Award in the “Incubators, Accelerators and Equity” category – an awards programs often regarded as the “Nobel Prize in the life sciences industry.” It was a huge achievement for LabCentral, its team and its mission.

Taking a long-term view is also easy when you partner with smart, interesting and appreciative people who are doing amazing things and are a lot of fun!