Driving Pipeline
& Revenue Through
Full-Funnel Paid Media
The Challenge
Tamr initially brought in Three Rings to support light PR, content project management, organic social, and paid LinkedIn campaigns. As their internal needs evolved, it became clear they were looking for deeper, full-funnel expertise across paid media, visibility, and performance channels, without adding headcount.
The Approach
What began as targeted support quickly expanded into a fully integrated partnership. Three Rings now acts as an extension of Tamr’s team, managing end-to-end paid social and programmatic strategy while advising on SEO and Generative Engine Optimization (GEO) and exploring expanded PR opportunities.
Paid campaigns span the full funnel, from awareness to conversion. LinkedIn programs leverage blogs, video, carousels, gated content with native lead forms, demo CTAs, retargeting, and industry-specific personalization. Programmatic efforts include display, native, CTV, and audio advertising, supported by an upgraded DSP that unlocked advanced targeting and high-impact formats.
The Results
Since program inception, Tamr has seen measurable gains across traffic, engagement, pipeline, and revenue, even as broader industry benchmarks trend downward.
8%
Increase in website traffic, with organic engagement surging (+23% engaged sessions per user and +43% events per session)
FIRST closed won deal
Driven by Paid LinkedIn campaigns, along with hundreds of content downloads, 30 booked demos, and 29 sales meetings.
500+
Conversions influenced by Programmatic campaigns, and millions in pipeline and revenue
1,380%
Increase in CTR and a 1,181% lift in average monthly clicks driven from a DSP upgrade