High-Impact
Brand Visibility &
Thought Leadership
The Challenge
When Syntax welcomed a new CMO in early 2025, the company recognized a major opportunity to elevate its market presence. Despite deep expertise as an SAP and Oracle partner, Syntax’s visibility was limited by an inconsistent PR approach and a small number of announcements that didn’t fully reflect the breadth of its real-world experience. The challenge was to shift the narrative, building sustained awareness, credibility, and thought leadership across tech, channel, and key vertical markets.
The Approach
As a three-time Three Rings client, Syntax’s new CMO brought TRI on board to transform its PR and content strategy from the ground up. Beginning in April 2025, Three Rings implemented a proactive, always-on approach focused on consistent storytelling, executive visibility, and customer-driven proof points.
We expanded the company’s news cadence, secured executive interviews and bylines, and developed a robust content engine that included press releases, contributed articles, website copy, and long-form assets. This approach positioned Syntax executives as trusted voices while highlighting the company’s hands-on expertise across industries such as construction, mining, and enterprise IT.
The Results
In less than a year, Syntax saw a dramatic increase in visibility, engagement, and credibility across top-tier publications.
50+
Secured media placements in 9 months, more than doubling coverage year over year
44
content pieces created, including press releases, bylines, website copy, and eBooks
15
interviews secured and 6 bylines placed across tech, channel, and vertical outlets
Tier-one coverage in publications such as TechRepublic, InformationWeek, The Register, BetaNews, and Channel Insider
Press release engagement far exceeded industry benchmarks, with a 232% increase in views and a 1,175% increase in link clicks