Driving Global Buzz at a Major Industry Event
The Challenge
SES, a global leader in satellite connectivity, wanted to elevate awareness and thought leadership around its presence at Mobile World Congress 2025, one of the industry’s most competitive and content-saturated events. With multiple announcements, demos, and executives on the ground, the challenge was cutting through the noise to create sustained buzz before, during, and after the event.
SES needed an integrated social strategy that could amplify key moments, activate internal experts as credible voices, and deliver meaningful reach across regions and languages, all while maintaining message consistency and performance at scale.
The Approach
Three Rings developed and executed a multi-layered social media program designed to maximize visibility, engagement, and executive presence throughout the MWC campaign window.
Our approach combined organic social storytelling with strategic paid amplification on LinkedIn, ensuring high-impact moments, such as demo promotions and daily event content, reached the right audiences at the right time. In parallel, we launched and managed an ambassador program featuring SES subject-matter experts, enabling authentic, localized thought leadership across eight representatives and four languages.
By tightly coordinating paid social, organic publishing, and ambassador activation, we created a unified narrative that drove awareness, engagement, and credibility for SES across the full event lifecycle.
The Results
Three Rings’ integrated social strategy delivered exceptional reach, engagement, and internal recognition for SES throughout Mobile World Congress 2025.
8.7M+
total paid and organic impressions generated on LinkedIn across SES and ambassador channels
5M+
impressions driven by boosted posts on the SES LinkedIn page alone, with top-performing content achieving a 2% CTR and 114K+ engagements
$3.5M+
impressions generated by ambassador-led boosted posts, supported by 33K+ clicks and nearly 1,100 organic posts