Launching a global brand for a satellite connectivity leader
The Challenge
Following a major business transformation, SES needed to introduce a new global brand narrative, Solve. Empower. Soar., that could unify its story across government, enterprise, and media audiences. The launch required more than awareness; it needed to clearly articulate SES’s leadership in multi-orbit satellite connectivity while driving meaningful engagement across regions and channels.
The challenge was balancing broad-scale visibility with high-quality interaction, ensuring the new brand narrative landed with priority audiences while setting the foundation for long-term brand consolidation.
The Approach
TRI led the end-to-end launch of SES’s new brand platform through a coordinated, multi-channel strategy designed to maximize reach, engagement, and message clarity.
We developed brand and campaign messaging and executed an integrated mix of paid media, organic social, website experiences, and live event activations. The launch was amplified across Meta, Google, LinkedIn, and YouTube, supported by high-impact creative.
In parallel, TRI activated experiential and digital out-of-home placements tied to major industry events and global cities, reinforcing the brand in high-traffic environments.
Organic social content, including employee-generated posts and customer quotes, extended the narrative authentically while strengthening engagement and credibility across owned channels.
The Results
TRI’s integrated brand launch strategy delivered exceptional scale, efficiency, and engagement,
establishing Solve. Empower. Soar. as a powerful brand narrative for SES.
41.6m+
Total impressions across paid and organic channels
1.95m+
Clicks with an average 5.13% CTR across channels, including
40%+ CTRs on top-performing Google Search keyword groups
1,345%
Increase in website traffic month over month following launch