Nine Years. One Category-Defining Partnership.
The Challenge
In 2017, Optiv engaged Three Rings to help redefine its market perception. The company needed to shift from being viewed as a value-added reseller to a modern managed security services provider, while simultaneously increasing brand visibility and establishing executive leadership in an increasingly crowded cybersecurity landscape.
As Optiv evolved, so did the challenge. In 2021, the company underwent another major transformation, this time defining a category of its own as the cyber advisory and solutions leader, requiring a refreshed narrative and reinforced media presence.
The Approach
Three Rings partnered closely with Optiv to build and sustain a cohesive corporate narrative over nearly a decade. Acting as an extension of Optiv’s internal team, we led proactive media relations, executive thought leadership, and content development programs designed to drive credibility, visibility, and long-term authority.
Our strategy centered on deeply understanding Optiv’s subject matter experts, aligning their backgrounds, passions, and expertise with timely media opportunities. Through continuous ideation, proactive pitching, and rapid response to industry news, we ensured Optiv always had a strong presence in the cybersecurity conversation.
The Results
Over nearly nine years, Three Rings has helped establish Optiv as one of the most trusted and visible voices in cybersecurity.
~200
Secured media placements annually on average
65
Proactive pitches in 2025, resulting in 49 secured media interviews & 22 bylines and blogs drafted
44
Award submissions in 2025, with 28 finalist recognitions or wins