The Challenge
Netrio was formed through the acquisition of four regional IT service providers and needed to unify those organizations under a single national brand. Beyond defining and launching the new brand, Netrio faced the challenge of quickly building awareness and generating demand to establish itself as a leading, fast-growing managed service provider in a crowded market.
Post-M&A Brand Integration &
Roll-out
THE APPROACH
Three Rings partnered with Netrio to define and roll out its new brand, then stepped in as a fractional marketing team to drive ongoing awareness and demand. Post-launch, we executed a highly targeted, event-driven strategy focused on key markets, activating 35 channels and end-user events in just six months and generating 99 qualified opportunities.
The Results
(6 months following the updated website launch):
Listed as a top
full-service MSP in ChatGPT search
226.67%
increase in organic social traffic
269.16%
increase in referral traffic
132.35%
increase in organic search traffic
279.5%
increase in engaged web sessions
In the year since we announced the initial acquisitions, we generated the following PR results:
126
Unique articles featuring Netrio
409
Total articles featuring Netrio
591.93
Million UVM Reach
AND, in December of 2025, less than one year after announcing the new company, Netrio was awarded Best MSSP by MSP Success magazine at a black-tie gala honoring the best in the service provider industry.