Scaling Demand for a Global Cybersecurity Training Leader
The Challenge
ISC2, a global leader in cybersecurity training and certifications, needed to significantly scale its digital marketing efforts to support both B2C and B2B growth. The team was focused on increasing lead generation while simultaneously launching brand awareness campaigns to reach new audiences, including more junior IT professionals. In parallel, ISC2 required dedicated support to promote its global events program, adding complexity across channels, audiences, and objectives.
The Approach
Three Rings built a scalable digital marketing engine designed to support full-funnel growth across lead generation, brand awareness, and events. To reach both established and emerging cybersecurity professionals, we expanded the channel mix well beyond core paid media.
Our strategy incorporated content syndication, display, CTV, video advertising, retargeting, cookie-less campaigns, and email sponsorships, supported by third-party content creation and brand lift studies. We also launched and managed an influencer program to drive awareness and candidate growth at scale, while overseeing promotion efforts across ISC2’s global events portfolio. All programs were tightly coordinated to ensure efficiency, performance, and consistent brand visibility across channels.
The Results
Three Rings’ integrated digital marketing programs delivered meaningful scale, efficiency, and executive recognition.
35,000+
Leads generated in support of both B2C and B2B business units
1,000+
Candidates per day were generated from the influencer program, and earned special recognition from the client’s CEO
$3M+
Media budget was successfully managed across 25+ media partners and 15 influencers