Building influence in the edtech space
The Challenge
CYPHER Learning needed to elevate its brand presence across a growing mix of social platforms while standing out in the competitive EdTech landscape. The goal was to increase visibility, drive meaningful engagement, and position the company’s CEO as a credible, influential thought leader, without losing consistency or strategic focus across channels.
The Approach
Three Rings led and scaled CYPHER Learning’s social media ecosystem across LinkedIn, X, Instagram, and Bluesky, alongside managing the CEO’s executive LinkedIn presence. Using a data-driven content strategy and consistent executive thought leadership, we amplified awareness, strengthened market positioning, and drove impact across the channels that mattered most.
The Results
On a year-over-year basis, CYPHER Learning saw strong gains in impressions and engagement on their primary social channel, LinkedIn.
60%
Increase in Impressions
37%
Increase in Engagements
5.25%
Sustained Avg. Engagement Rate