Driving
brand awareness
at global events
The Challenge
In 2025, Caylent launched Caylent Accelerate™, a new portfolio of AI-powered delivery solutions designed to help organizations modernize on AWS and unlock faster innovation. With AWS re:Invent approaching, one of the most competitive and crowded events in cloud and technology, Caylent needed a high-impact way to introduce Accelerate to the market and make its value immediately clear to the right decision-makers.
They needed to quickly establish Accelerate’s value with AWS-aligned decision-makers, break through the noise of re:Invent, and turn awareness into meaningful conversations and meetings. Three Rings was brought in to help introduce a brand-new offering with clarity, differentiation, and real business impact.
The Approach
Three Rings built a fully integrated awareness and demand campaign designed to launch Caylent Accelerate™ with clarity, credibility, and impact, before, during, and beyond AWS re:Invent.
A unified launch narrative:
We aligned messaging across paid media, organic social, PR, analyst relations, and event activations to clearly articulate the value of the Accelerate portfolio. Strategic content, including Caylent’s Database Modernization Bottleneck survey report, anchored the campaign and reinforced thought leadership.
Precision digital activation:
Targeted digital and LinkedIn advertising reached priority AWS audiences and key accounts, driving traffic to Accelerate-focused content and encouraging meeting requests. Creative and spend were continuously optimized based on performance data to maximize engagement and efficiency.
PR, analyst, and experiential impact
Three Rings led media and analyst outreach to build credibility around Accelerate, securing consistent coverage and inclusion in major industry reports. At re:Invent, Caylent Accelerate–wrapped VIP Sprinter vans created a highly visible, memorable brand moment tied directly to executive meetings and event engagement.
The Results
The campaign successfully elevated Caylent Accelerate™ and delivered measurable impact across awareness, engagement, and pipeline.
BREAKTHROUGH AWARENESS
5.2m
Digital impressions across 16,863 companies
21,000+
Clicks to Accelerate web pages from 125 companies
30+
Media placements, including 20 dedicated Accelerate stories
3%
year-over-year increase in share of voice
strong engagement
2.8%
LinkedIn CTR during re:Invent
5.73%
CTR among AWS-specific audiences
12.98%
Second average dwell time
2.8%
Engagement rate delivered by the re:Invent video
real business impact
450
Leads and 55 influenced conversions
9
Net-new meetings directly attributed to re:Invent digital efforts
24%
Lift in session-to-contact rate and 165% improvement in contact-to-customer rate
Market credibility
13
Analyst briefings
Inclusion in IDC MarketScape and Everest Group PEAK Matrix
“This campaign didn’t just drive awareness; it created genuine momentum with cloud decision makers and delivered measurable impact on both our brand and our business.”
— Ann Carpenter, CMO, Caylent